The Android phone, a cheaper and better alternative to the iPhone, is winning the smartphone war. Android market share grew from 15% to 85% in the past 10 years. As the smartphone market matures, there still exists a clear digital divide. In many developed countries, smartphone penetration can reach 60% to 80% but in most developing countries, it is only 30% to 50%. It is obvious that the smartphone price plays an important role in the digital divide. Smartphones are not very affordable for the next 2 billion users, while very low-end smartphones are barely usable due to very limited hardware capability.
Puffin took the challenge to make $50 smartphones “truly useful”, and therefore, developed the Puffin OS. We believe “cloud computing” is the silver bullet to make smartphones both low-cost and high-performance. We call it “Smartphone 2.0” to distinguish the old-school thinking of “Smartphone 1.0”. If the $2,000 folding-screen is the hottest feature of Smartphone 1.0 this year, it is beyond doubt that Smartphone 1.0 is near the end of the road.
The Puffin OS proof-of-concept is based on the Nokia 1, which is available at $60 on Amazon. We replaced the Android OS on the Nokia 1 with the Puffin OS to make the Nokia 1 much more powerful and attractive to the consumers. Stay tuned for more details of the Puffin OS.