Puffin recently partnered with AIS in Thailand as the built-in browser on the AIS Playbox (IPTV STB).
It was launched silently 10 weeks ago. The growth rate is 20% week-to-week. Now, 10% of AIS Playbox customers are Puffin TV DAU with an average viewing time exceeding 4 hours a day. Puffin TV is so addictive that its usage is more than all other apps combined once a user experiences it.
No wonder Puffin TV Browser is ranked the best browser for Android TV. In fact, Puffin TV should be ranked the best app for Android TV. Nevertheless, the prime-time soap operas beat Puffin TV. Users switch to live TV to watch soap operas at 8PM. There is something that Puffin TV can’t beat after all.
For carriers, let me know if you are interested in having Puffin TV Browser built-in to your IPTV STB. The magic of Puffin TV to AIS could happen to all carriers.